Rationale
The composition of the letters create an invisible “box” and stage, as well as a different experience of reading the word “Sandbox”. The typography choice of Arial Black makes a bold, modern, timeless visual impact on the logo.
Sandbox Stage
“Experience the possibilities.”
Inspired by the sandbox system, Sandbox Stage is a Vancouver based non-profit organization, who promotes and supports independent artists to create their own experimental projects and performance; and help them connect and communicate with mainstream audiences.
“We want Sandbox to be timeless, modern, so when we looking at the logo 20 years later, it will be still in style. We want to share ideas and discover possibilities with our audiences, and hope to change the way they see things and the world and think differently”, the artistic director Jaylon says.