Rooster Auto

Jeremy, a 22-year-old Toronto university student, asked me to create a logo for his auto trade business and helps him set up his WeChat (the most popular Chinese social media platform) account, since a large percent of sales come from his Chinese clients.

I came up with a logo that combined his nickname “Old Rooster” and auto together, which looks professional yet a little bit personal at the same time. I added a pinch of color to show his passion for cars, and the excitement when he helps his clients to purchase their cars.